I felt weird about spending so much on one stick to sample, but... WOW! Just a fine, authentic rose smell, way above the rest. And it's very strong. I have a 12x14 ft bedroom and I am only burning 1 inch at a time before putting it out because more would be too much. I can burn a whole stick of my other incenses and not get as much coverage as with just 1 inch of this. It's a lot better deal than it looks.I just ordered a pack of rose and several more various single stick samples. If his rose is this good, I've got high hopes I'll find something else I really like too. Nice work, Fred! Very happy with the rose. Totally worth it.